SEO Marketing Perth is more about substance than pure vanity. Sometimes the data that you see can seem interesting and distract you from the really important information that will create the insights that you require to succeed. Obsessing about a particular keyword or key-phrase in your SEO strategy is a classic example. If you own a Perth sports store that sells 'Nike Cross Trainers' don't spend all of your money and time trying to get ranked No1 in Google for 'Nike' or for that matter 'Nike Shoes'. Despite what you do, sometimes, you will never be No1 in these keywords because you are not Nike. Google has special SEO exemptions for brand names in their algorithm. These are commonly referred to as 'vanity metrics'. Consider that at all times your focus for any Perth based business should be:
- Customers: leads, subscriptions, repeat purchase actions
- Revenue: Sales, profits, value, customers, large actions sales
- Conversions: the key areas that drive Perth people to act, or conversely, what is detracting from this
Outside of these areas, keep an eye out for any sort of metrics that yield information about short term results, or those that answers any specific questions that you may have. These areas are important because it can help to inform your decision making process and provide you with short term feedback and reaffirm the direction you are taking.
If you are looking beyond these three areas, then chances are that your time could be better spent elsewhere.
'Traditional ROI measures are flawed. Focus on measuring content vs. teams, both quality and quantity, and see ROI as progress, not a destination'-- Robert Rose, Chief Strategy Officer, Content Marketing Institute
Conversion Testing: Showing you what actually works
Conversion testing is a fundamental area for SEO analysis as it indicates the level of traffic you receive vs the number that actually engage with your site. The focus of SEO is to push your site into using the most effective value strategies, in using a variety of tactics to improve your organic search results page, however if you are succeeding here, but not actually converting this interest into sales, then you are ultimately wasting your time.
Conversion testing is a way to understand what elements of your marketing and SEO strategy are actually helping you and your Perth audience, and which ones are not. Through conversion testing, information about what sort of areas drew success will be focused upon. , if one month the release of a product through one avenue led to 10 % sales, but through another produced 25 % then the second will be naturally viewed more favourably. This is all part of a systematic marketing approach that is engaged throughout the SEO marketing Australia industry and a professional SEO firm like Internet Marketing Experts Perth. We can test different approaches with your business to measure the results that come back and then start showing you which paths to take, and which parts to stop investing time and energy into. Find out more by contacting the team at
Internet Marketing Experts Perth at www.internetmarketingexpertsperth.com.au.